JPKINGDOM.COM'S BRAND MANAGER, ADESOLA AKINDELE TALKS ON BRAND'S PROSPECTS

For some weeks now, Big Sister Magazine has been running a competition called 'SPOT THE CURVY CAMPAIGNE’ on our social networks for the plus size sisters, courtesy JPKINGDOM.COM. Recently, we engaged Adesola Akindele (brand M.D./Head Business Development and Marketing, UK/Nigeria) in an interview and she told us more about the brand and upcoming launch. Enjoy the excerpts below:

 
Adesola Akindele

BSM: Tell us more about JPKINGDOM

ANSWER: JPKINGDOM offers longed before fashion therapy to plus size, our target audience in Nigeria, from ages 18-45. Their chic website offers from size 16 to 32 clothing options such as shape wear, casual wear, jeans, work wear, occasion wear and feature some Nigerian designers too.  Curvies can shop online with their secured GTPay platform or into their GTbank account with domestic delivery options and a pickup service at our head office available on request. As we will be the first plus size online retail store, we intend to connect with our target audience (for existing customers only and curvies registered on our mailing list) with a month private event sales.

BSM: What inspired you to get into plus size clothing?

ANSWER: JPKINGDOM stemmed for a curvy who got frustrated while shopping in Nigeria for clothes.She formed the name as a tribute to her late father who called all his daughters princesses, hence the name James Princess. She wants Curvies to feel great and trendy. Curvies make their own trend by expressing their bold personalities. JPKingdom will help them match their ward rope to their personalities.

BSM: What are the extra benefits for the curvy sisters?

ANSWER: No more hunting anywhere and everywhere. Find it all in JPKINGDOM. No more embarrassing visits to clothes stores. Find your size on JPKINGDOM. No more hiding behind unflattering lumps of fabrics, show it off with JPKINGDOM, that is where the CURVIES RULE!

BSM:  Who are the brains behind JPKINGDOM?

ANSWER:The JPKINGDOM team members are;
Temi ABS-Owo (C.E.O. JPKINGDOM UK/Nigeria)
Adesola Akindele (M.D./Head Business Development and Marketing, UK/Nigeria)
Ololade Aladesanmi (COO JPKINGDOM Nigeria)
Aisha Saidu (Sales Manager JPKINGDOM Nigeria)

BSM:  What are your plans towards the launch of JPKINGDOM?

ANSWER:The Launch Events is as follows:
Press Conference/ 1^st June 2012, @Protea, Ikeja.
Fashion editors, bloggers and TV coverage JPKINGDOM
Private Masquerade Ball/ 8^th June, 2012 @ Terrakulture
Black and White launch party. Website will be live be a runway show to go with the Black and White theme.
Public Launch Event /9^th of June, 2012 @ Silverbird Gallery
3 hours full of activities including a plus size draw, on ground PC’ for people to view the website, brand wall for pictures to be taken. Guest performance by Davido who will close the event.

 
BSM:.  What’s the idea behind 'SPOT THE CURVY CAMPAIGNE?

ANSWER:'SPOT THE CURVY CAMPAIGNE’ is a competition, that has been running for quit some time now, where we have partnered with BIG SISTER Magazine, interested participants are either to tweet or mail in their pictures via bigsistermag@yahoo.com or bigsistermag@gmail.com. The 3 ladies selected by BIG SISTER Magazine.

BSM: What are your packages for the winners?

ANSWER:The winner will be given free item every month for a year from JPKINGDOM in their size, invites to the JPK’s black strictly by IV Masquerade Ball at Terrakulture on the 8^th June.

BSM: How can prospective clients reach you?

ANSWER:They can reach  us via admin@jpkingdom.com or sola@emoiregroup.com. Or visit our website @www.jpkingdom.com.