For some weeks now, Big Sister
Magazine has been running a competition called 'SPOT THE CURVY CAMPAIGNE’
on our social networks for the plus size sisters, courtesy JPKINGDOM.COM.
Recently, we engaged Adesola Akindele
(brand M.D./Head Business Development and Marketing, UK/Nigeria) in an
interview and she told us more about the brand and upcoming launch. Enjoy the
excerpts below:
Adesola Akindele
BSM: Tell us more about JPKINGDOM
ANSWER:
JPKINGDOM
offers longed before fashion therapy to plus size, our target audience in
Nigeria, from ages 18-45. Their chic website offers from size 16 to 32 clothing
options such as shape wear, casual wear, jeans, work wear, occasion wear and
feature some Nigerian designers too.
Curvies can shop online with their secured GTPay platform or into their GTbank
account with domestic delivery options and a pickup service at our head office
available on request. As we will be the first plus size online retail store, we
intend to connect with our target audience (for existing customers only and
curvies registered on our mailing list) with a month private event sales.
BSM: What inspired you to get into plus
size clothing?
ANSWER:
JPKINGDOM
stemmed for a curvy who got frustrated while shopping in Nigeria for
clothes.She formed the name as a tribute to her late father who called all his
daughters princesses, hence the name James Princess. She wants Curvies to feel
great and trendy. Curvies make their own trend by expressing their bold
personalities. JPKingdom will help them match their ward rope to their
personalities.
BSM: What are the extra benefits for the curvy sisters?
ANSWER:
No more hunting anywhere and
everywhere. Find it all in JPKINGDOM. No more embarrassing visits to clothes
stores. Find your size on JPKINGDOM. No more hiding behind unflattering lumps
of fabrics, show it off with JPKINGDOM, that is where the CURVIES RULE!
BSM: Who are the brains behind JPKINGDOM?
ANSWER:The JPKINGDOM team members are;
Temi ABS-Owo (C.E.O. JPKINGDOM
UK/Nigeria)
Adesola Akindele (M.D./Head
Business Development and Marketing, UK/Nigeria)
Ololade Aladesanmi (COO JPKINGDOM
Nigeria)
Aisha Saidu (Sales Manager
JPKINGDOM Nigeria)
BSM: What are your plans towards the
launch of JPKINGDOM?
ANSWER:The Launch Events is as follows:
Press Conference/ 1st June
2012, @Protea, Ikeja.
Fashion editors, bloggers and TV coverage JPKINGDOM
Private Masquerade Ball/ 8th
June, 2012 @ Terrakulture
Black and White launch party. Website will be live be a runway show to go
with the Black and White theme.
Public Launch Event /9th
of June, 2012 @ Silverbird Gallery
3 hours full of activities including a plus size draw, on ground PC’ for
people to view the website, brand wall for pictures to be taken. Guest
performance by Davido who will close the event.
BSM:. What’s the idea behind 'SPOT THE CURVY
CAMPAIGNE?
ANSWER:'SPOT THE CURVY CAMPAIGNE’ is a competition, that has been running for quit
some time now, where we have partnered with
BIG SISTER Magazine, interested participants are either to tweet or
mail in their pictures via
bigsistermag@yahoo.com
or
bigsistermag@gmail.com. The 3
ladies selected by
BIG SISTER Magazine.
BSM: What are your packages for the
winners?
ANSWER:The winner will be given free item every month for a year from JPKINGDOM in
their size, invites to the JPK’s black strictly by IV Masquerade Ball at Terrakulture
on the 8
th June.
BSM: How can prospective clients reach you?
ANSWER:They can reach us via
admin@jpkingdom.com or
sola@emoiregroup.com. Or visit our
website @www.jpkingdom.com.