JPKINGDOM.COM'S BRAND MANAGER, ADESOLA AKINDELE TALKS ON BRAND'S PROSPECTS

For some weeks now, Big Sister Magazine has been running a competition called 'SPOT THE CURVY CAMPAIGNE’ on our social networks for the plus size sisters, courtesy JPKINGDOM.COM. Recently, we engaged Adesola Akindele (brand M.D./Head Business Development and Marketing, UK/Nigeria) in an interview and she told us more about the brand and upcoming launch. Enjoy the excerpts below:

 
Adesola Akindele

BSM: Tell us more about JPKINGDOM

ANSWER: JPKINGDOM offers longed before fashion therapy to plus size, our target audience in Nigeria, from ages 18-45. Their chic website offers from size 16 to 32 clothing options such as shape wear, casual wear, jeans, work wear, occasion wear and feature some Nigerian designers too.  Curvies can shop online with their secured GTPay platform or into their GTbank account with domestic delivery options and a pickup service at our head office available on request. As we will be the first plus size online retail store, we intend to connect with our target audience (for existing customers only and curvies registered on our mailing list) with a month private event sales.

BSM: What inspired you to get into plus size clothing?

ANSWER: JPKINGDOM stemmed for a curvy who got frustrated while shopping in Nigeria for clothes.She formed the name as a tribute to her late father who called all his daughters princesses, hence the name James Princess. She wants Curvies to feel great and trendy. Curvies make their own trend by expressing their bold personalities. JPKingdom will help them match their ward rope to their personalities.

BSM: What are the extra benefits for the curvy sisters?

ANSWER: No more hunting anywhere and everywhere. Find it all in JPKINGDOM. No more embarrassing visits to clothes stores. Find your size on JPKINGDOM. No more hiding behind unflattering lumps of fabrics, show it off with JPKINGDOM, that is where the CURVIES RULE!

BSM:  Who are the brains behind JPKINGDOM?

ANSWER:The JPKINGDOM team members are;
Temi ABS-Owo (C.E.O. JPKINGDOM UK/Nigeria)
Adesola Akindele (M.D./Head Business Development and Marketing, UK/Nigeria)
Ololade Aladesanmi (COO JPKINGDOM Nigeria)
Aisha Saidu (Sales Manager JPKINGDOM Nigeria)

BSM:  What are your plans towards the launch of JPKINGDOM?

ANSWER:The Launch Events is as follows:
Press Conference/ 1^st June 2012, @Protea, Ikeja.
Fashion editors, bloggers and TV coverage JPKINGDOM
Private Masquerade Ball/ 8^th June, 2012 @ Terrakulture
Black and White launch party. Website will be live be a runway show to go with the Black and White theme.
Public Launch Event /9^th of June, 2012 @ Silverbird Gallery
3 hours full of activities including a plus size draw, on ground PC’ for people to view the website, brand wall for pictures to be taken. Guest performance by Davido who will close the event.

 
BSM:.  What’s the idea behind 'SPOT THE CURVY CAMPAIGNE?

ANSWER:'SPOT THE CURVY CAMPAIGNE’ is a competition, that has been running for quit some time now, where we have partnered with BIG SISTER Magazine, interested participants are either to tweet or mail in their pictures via bigsistermag@yahoo.com or bigsistermag@gmail.com. The 3 ladies selected by BIG SISTER Magazine.

BSM: What are your packages for the winners?

ANSWER:The winner will be given free item every month for a year from JPKINGDOM in their size, invites to the JPK’s black strictly by IV Masquerade Ball at Terrakulture on the 8^th June.

BSM: How can prospective clients reach you?

ANSWER:They can reach  us via admin@jpkingdom.com or sola@emoiregroup.com. Or visit our website @www.jpkingdom.com.

BIG SISTER MAGAZINE PARTNERS WITH ANOTHER PLUS SIZE BEAUTY PAGEANT, MISS ENDOWED NIGERIA.

BIG SISTER magazine partners with another plus size beauty pageant 'Miss Endowed Nigeria'. This is an initiative of Kenneth Okolie, the man who won the 2010 Mr.Nigeria contest/2010 Mr. World No.3 man. Miss Endowed Nigeria will be taking place in few months time and if you have ever missed an opportunity of becoming a plus size queen, here is another opportunity. Forms will soon be available. For further information on sponsorship and participation, contact Kenneth via kennethokolie2010@yahoo.com.

  

Kenneth Okolie during the 2010 MR. NIGERIA competition.
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OUMA TEMA, SOUTH AFRICAN PLUS SIZE PERSONALITY LAUNCHES PLUS FAB WINTER COLLECTIONS.

                                                            

South Africa’s On Air Personality/Plus size industry leader, Ouma Tema celebrates One year anniversary of her plus size fashion line Plus Fab with the launching of
the new winter collections. The event took place some time in April 26, 2012 at Lanurossa (Gateway Mall), Pretoria, South Africa.

Meanwhile, Ouma who will be featured in the subsequent edition BIG SISTER E-RADIO SHOW will shared more lights the inspiration behind PLUS FAB.(please watch out for the South African special edition).

A SNEAK PREVIEW OF PLUS FAB WINTER CONNECTIONS

                                                         

OUMA TEMA                                             

 
 

PLUS FAB ACCESSORIES.

More pictures PLUS FAB collections inside the fashion pages of the printed edition of  BIG SISTER Magazine. For subscription, call +234 8064233383.

EX-MISS BIG & BEAUTIFUL IBUKUN OGUNS LAUNCHES PLUS SIZE MODELING AGENCY

Ex-Miss Big and Beautiful Nigeria, Ibukun Ogun, launches her own plus size modeling agency.  The company which is called Ibog  Plus Size Modeling Agency is established to showcase the big and beautiful women as the real African beauties. They supply models for different occasions and events. Their office is located at No 43 1st avenue Gwarimpa-Abuja, Nigeria. 

BIG SISTER Magazine says A BIG CONGRATS to Ibukun for this great contribution into the plus size industry.

 

Ibukun(middle) with other plus size models

 

Ibog plus size models

                                                                 Ibog plus size models

ADAORA UKOH LAUNCHES ADAORA COUTURE FOR THE PLUS SIZE WOMEN.

The launching of Adaora Couture by plus size star actress Adaora Ukoh was one event that brought about a convergence of celebrities and plus personalities within Lagos. The venue was Scintilla Place, Banquet Hall, Lekki-Epe Express Way on the 5th of May 2012. Even the rain could not stop this much anticipated event in the plus size industry from rolling, though it kicked off a bit behind time.
 Among the celebrities that graced the event included; Essence, Monalisa Chinda, Maureen Solomon, Amaka Okere, Moji Fahmy-Hassan, Lepacious Bose, Kenneth Okolie etc. Among the plus size personalities present were the current Miss Big and Beautiful Adaobi Chibuogwu and the current Miss Big Nigeria Shelly Ogbise as well as ex-plus size beauty queens. Big Sister Magazine was fully represented by Elsie-Coco the founder/publisher.

 HIGH LIGHTS OF THE EVENTS:

1. Arrival of the guests

2. Arrival of Adaora Ukoh  with her plus size models in a white Limousine.

3. Red Carpet session

4. Introduction of the MC(EX-Mr. Nigeria, Kenneth Okolie and Onesoul)

5. Introduction of the Adaora Couture branded T-shirts by plus size models (Voke Winnie, Ada Philips, Portiah Yamahan, Mope Oyetayo etc.)

 7.Song bird, Essence was the first to hit the run way as she model the Treasure Goddess outfit.
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8. Amongst the celebrities guest runway model were Oge Asiegbu (wife of Ejike Asiegu, Maureen Solomon, Portiah Yamahan and Moji Fahmy-Hassan. 

 The event also witnessed rip cracking comedy by Lepacious Bose, a fuller figure sister too and musical performance by upcoming act Adaeze Agbasi aka Ocean who rendered one of her song "Soji".  Guests were treated with chilled wine and small chops during the event as refreshments. The ADAORA COUTURE Look book was also presented to guests as part of the souvenirs.There was an after party at Scintilla Place bar.
                                                                   
  PICTURES

The Limo that brought them to venue
 
Inside the Limo
 
Adaora with Portia


Stepping out

With the press

Voke Winnie being interviewed

Miss Big and beautiful
 
Kenneth and Onesoul

 
Elsie-coco posing on the red carpet run way

 
Elsie-coco at the launch venue



Voke modeling 

Ocean's performance

A cross session  of guest

 
Lepacious Bose thrilling the guest
 
Monalisa Chinda

Adaora and models
 
Davies Bassey (show manager) flagged by Moji and Mope.
 


Giving her vote of thanks with her mother.  
  
Elsie-Coco rocking size 12-14 Adaora Couture branded T-shirt               

THE ADAORA COUTURE LOOK BOOK PICTURES

The look book is a collection of the Adaora Couture designs.

 

WHAT SOME GUEST HAD TO SAY ABOUT ADAORA COUTURE'S LAUNCH

BIG SISTER Magazine sorted the views of some guest of the event on how they felt about Adaora Ukoh's movement in launching the ADAORA COUTURE. Here is what some of them had to say.

BIG SISTER MAGAZINE: What do you think about Adaoro's moment and what advice do you have to give to big sisters with poor dress sense?

ESSENCE (SINGER):  First of all they should learn to love themselves, I know people have the misconception that they just eat and get fat but they don't realize that genes also play a part. Adaora has really nice styles that are tailored for them. They are classy and not frumpy. Big Sisters should encourage her by patronizing her.
 
ESSENCE

BIG SISTER MAGAZINE: What was your general impression about the show,what do you think about Adaora's plus size clothing movement? Which is your favorite piece?

SHELLY (MISS BIG WORLD NIGERIA): Well my own opinion on d clothing line is,all the clothes are very beautiful and nice. Basically the combination of the fabrics are okay. It's an outfit that you can wear to the office, the beach, weddings and also for a dinner party. I like the fact that she is flexible about the whole thing and I like the concept of the whole plus sized thing because it makes we the plus sized ladies feel comfortable with ourselves and also makes us to know what we can wear and we will still be looking sexy and beautiful. What I'll say is this, all the plus sized ladies out there..... don't ever think you are fat . All you need to think is ..... I am fearfully and wonderfully created by God...... and don't ever look down on yourself because you are BIG BOLD AND BEAUTIFUL. ADAORA COUTURE, well done! I wish you all the best life can offer.
  
SHELLY

BIG SISTER MAGAZINE: What do you feel about Adaora's plus size movement clothing and what is your general impression about the show?

 OCEAN(SINGER):I loved the mini skirt with the black net top (SEXY SIREN). And I feel her movement is damn awesome! I mean it was  Hi time someone came up with fine sturves that are smart for the big people. Am very sure it would be successful as a lot of women will feel comfortable,smart,confident and sexy. I enjoyed myself so much and 'Onesoul' i.e. the event co-MC did a good job, Lepacious Bose made me laugh! I really wish Adaora more grace from God as she embarks on this journey.

 OCEAN