BIG SISTER MAGAZINE: THE EXCLUSIVE LAUNCH OF JPKINGDOM, AN ONLINE PLUS SIZE CLOTHING LINE.

HOW IT ALL WENT DOWN AT THE JPKINGDOM.COM

It all started with a press conferences on the 4th of June 2012 by the organizers of the show, James Princess Kingdom a.k.a.JPKingdom at Protea Hotel, Ikeja, Lagos where Temi Abs-Owo, CEO/owner JPKINGDOM UK and Nigeria introduced the JPKINGDOM brand and what it stood for. She unveiled the three types of logos through a projector; the main logo was formed by uniting a Pegasus unicorn on both sides with a princess sitting in the middle and a British crown above her head and then few of their clothing line, their sizes focusing on 18 to 45years old. Their affordable prices ranging from N5,000.00(five thousand naira only) to N15,000.00(fifteen thousand naira only). Temi also she talked about their partnership with GT Bank and how the plus size sisters will get to pay into their account to purchase their clothes online. She never failed to mention their media partnership with Big Sister Magazine who helped publicize their products and events online as they share the same target audiences which were plus size girls all around Nigeria and the World. Elsie-coco (founder/publisher Big Sister Magazine) was unavoidably absent but was well represented by the team of Naomi Wilson (Big Sister Magazine Brand coordinator/marketer) and Richard Ekpo (producer of Big Sister E-radio show.)

Then there was a session for questions and answers from invited men of the press and both the C.E.O and brand MD Adesola Akindele of the firm willingly gave answers. Later on during the event, Naomi Wilson gave a brief talk on what the Big Sister brand was all about and she showed presented them some printed copies of the magazine and then unveiled the three plus size models of Jennifer, Folakemi and Chioma who had won the “JPKINDOM’s Spot The Curvy Campaign” that Big Sister Magazine had organized for JPKINGDOM through the social networks. There was also a session of questions and answers from the pressmen of both print and electronic.

Temi with the press

JPK team (L) Sola & 2nd (L)Temi 2nd (R) Naomi & (R) Richard of BSM

Later in the week there was a road show conducted in Shoprite Mall, Lekki and Silverbird Galleria, V/I in which the 3curvy winners and other plus size models were a part of.
On the 8^th of June, there was a private Masquerade Ball at Terrakulture V/I Lagos with dress code of Black and White. It was an exclusive event that started with a black carpet session for invited guest, some dance group entertained as well. The climax of the entertainment was the performance by one of Nigeria’s fast rising star Davido. Guests were highly treated to both African and continental dishes with Champagne to wine down.
Two other events took place after the Masquerade Ball which was a Public Launch Event still at Galleria and JPK Boudoir Party in Ikeja.
BSM congratulates JPK for the successful launch.